ToIRL August 2024

Welcome to the twenty-second edition of Toronto IRL - where we find the best IRL business + tech events in Toronto, and curate them, so you don’t have to go searching.

6 Events (Sorted by Date)

👨 = I’m attending. ⭐ = I’m the host
(Focusing on the events I’m personally attending this month)

⭐ Aug 7 - I’m collaborating with Victor Li who’s recently opened a coworking space. Come meet other entrepreneurs and tech folks.

👨 Aug 7 evening - I’m going to a chess meetup downtown with Derek Jouppi, and some more founders!

👨 Aug 8 - Pavilion is collaborating with StartWell (media studio) to host a community event for both members and non members. Come see a new space and network with other GTM leaders.

👨 Aug 12 Rime Salmi is back with the 5th edition of her web3 brunch!!

⭐ Aug 22 - I’m hosting an intimate dinner for 7 Figure Agency Owners along with Eric Lay. Super exclusive, just 12 seats and super in-depth discussions.

⭐ August 25 - Puppy Yoga is here! This one is mostly about having fun and less about networking. Because it almost always sells out, I went and pre-purchased 24 tickets for my subscribers. So when you buy it, it’s just reimbursing me and reserving your spot among friends. Love to see you there!

For more events…
Michael Liu is back with his Futurist Conference Afterparty List with over 50+ events… check it out!

Upcoming Conferences

• OOO Summit by Andrew Yeung on Aug 17 - NYC

• Catalyst 2024: August 14th - Chicago

• SaaSOpen: September 5th - NYC

• SaaStr Annual: September 9th - Bay Area

• INBOUND: September 18th - Boston

• GTM2024: October 14th - Austin

• SaaSNorth: Nov 13 - Ottawa

Shoutouts to Topline Podcast for the list.

Events I Attended Last Month

Shoutouts to Aniket for producing a killer event - startup pitches while being surrounded by Ferraris and Porsches. It was super cool. And Mike Kim is raising a seed round that is almost full!

❤️ LinkedIn Post of the Month
Rime produced an AWESOME event recap of her event post - over 100 likes - totally worth checking out - link

👨 Ryan’s Corner - What Is He Up To?
I’m starting to reach terms that perhaps curated dinners are not the best growth channel for most B2B companies.

I think that its a killer strategy when paired with conference selling (way better ROI than a booth) but otherwise it’s better to start with digital channels as they are lower overhead and more scalable.

With that being said, I will still be doing some curated dinners but my consulting work is slightly shifting based on my clients needs. Realizing that Clay allows teams to send out 3000 personalized cold email a month… the power of this growth channel is just unmatched.

Pivoting always feels hard as you have to let go of things - but I truly believe the market always wins. Customer demand should always dictate your offering.

Toronto Event Organizers I Track For This Newsletter
RI.Events, TechTO, FuckupNights Toronto, Aceocial, Founders Poker, TodoToronto, TorontoEventHub, Ryan Wong, Daivik Goel, Godwin Chan, Bitcoin Bay, Solana Toronto, Aniket Patel (EVP.VC), Clay.com 

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